how to write a persuasive case study

Insert the words case study into your subject line and most online readers will snap to attention. White papers may get a yawn, but a case study promises real-life solutions and insider tips on how it all really works.

So what is the formula for a case study that packs a punch but is digestible enough to appeal to an online reader?
1. organize your information with sign posts
2. reveal real business pain
3. include specific, quantifiable results
Whether it's the lead article in your e-newsletter or featured content on your site, a well-written case study should:

  • build suspense
  • have a satisfying conclusion
  • solve a generalizable business problem (make money or save money)

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